Guide by Cell m-Coupons: Produced More Cheer for Less at San Diego Zoo
Summary
The company has recently launched a new division called Give by Cell to provide nonprofits throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons.The organization focuses on conservation and research work around the globe, educates millions of individuals a year about wildlife and maintains accredited horticultural, animal, library and photo collections.The zoo’s use of Guide by Cell m-coupons signals a trend among cultural and family attraction institutions to find low-cost and innovative mobile technology solutions to increase visitor attendance.The San Diego Zoo integrated the m-coupon with its radio campaign to promote the free beverage offer and the zoo’s exciting new “Jungle Bells” program.Listeners who participated received a text message which served as the m-coupon redeemable for a beverage at the zoo.“The purpose of the m-coupon was to provide valuable insight into the engagement of our radio spots,” said Michael Warburton, Advertising and Design Manager for the San Diego Zoo.The organization focuses on conservation and research work around the globe, educates millions of individuals a year about wildlife and maintains accredited horticultural, animal, library and photo collections.
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