How to Track Landing Page Redirects Using Google Analytics
Summary
Whether you’re running an offline marketing campaign with a specific URL, measuring the performance of a landing page, managing digital ads targeted at different audiences, or analyzing conversion rates, tracking your redirects can offer key information that will help you to better pursue your business goals. The data is not separated based on which URL forwarded visitors to the page, eliminating helpful metrics that might point out which redirect or campaign was most successful in increasing site traffic. Below we’ll explain why this type of analysis can be helpful in the first place and how to use query strings (also known as URL parameters) to track redirects in your Google Analytics dashboard. In our printed materials and in conversation, well encourage conference attendees to visit www.newmediacampaigns.com/LMA, a URL that we’ve setup to automatically redirect to our main law firm landing page. But, it’s important to be aware that the creation of multiple query strings for the same URL can cause search engines to read each page separately as duplicate content.
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