Data Analytics Leader Versium Recognized in New Tech: Account-Based Marketing Solutions, Q1 2020 Report by Independent Research Firm
Summary
Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. “We believe our inclusion in the Forrester ABM report displays our role in this emerging solutions marketplace,” said Dillana Lim, CEO of Versium. “As the Forrester analysts observe, ABM platforms attract the most investment and are evolving from the buzzword du jour to a mainstream strategy.” The Forrester report, entitled “New Tech: Account-Based Marketing Solutions, Q1 2020,” speaks specifically to the drivers behind why ABM is transitioning from “hot trend” to “table stakes,” and the range of emerging ABM solutions becoming must-have B2B marketing tools. Their self-serve demand generation and powerful visualization tools help B2B marketers greatly improve their effectiveness. The result is the richest B2B2C identity graph that enables B2B marketers to identify, understand and reach their most ideal prospects.