Are You Being “Friend Zoned” by Your Leads?
Summary
If your leads genuinely love what you offer, then they will have no issues parting with some spare change in return for some premium content. This is particularly true of businesses that have a strong offline presence, and traditionally don’t do much online sales or marketing beyond a website and an email newsletter. They use their website as a sales brochure and hope that someone will pick up the phone and call them – but you can’t expect your lead to make the first move. The best time to present your main offer is once you know your lead has gotten to know and trust you and while they are actively engaging with content of a relevant theme. Perhaps they start with a masterclass and lead into a free consult or demo before delivering the ultimate sales pitch.
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