Marxent Reinvents Social Media Content Creation for Home Improvement and Furniture Retailers
Summary
To generate these assets, retailers rely on product photo shoots which are expensive, time consuming, and result in a limited number of images. You can create images from multiple vantage points, move products or change colors around in a space, show different rugs or chairs in the same scene or the same furnishings in a different floor plan. With social media teams driven to post multiple times per day, home improvement and furniture retailers need a daily stream of fresh, visually stunning content to attract, engage, and inspire followers and influencers. The costs and logistics of product photography have made that approach impractical for creating the volume of novel visual assets required to generate social media engagement. Marketing teams can do what they’ve always dreamed of — quickly launching social campaigns that match merchandising priorities and utilize convincing HD renders without pre-planned photoshoots or professional graphic designers.