5 Ways to Drive Online Shoppers to Your Brick-and-Mortar-Stores

▤ Summary

Brick-and-mortar locations offer several benefits over online stores, including the ability to physically interact products, speak to helpful associates and receive personalized attention. Google Shopping offers North American retailers a way to showcase their inventory to nearby shoppers. In short, Facebook Offers are a great way to turn browsers into buyers and incentivize them to visit your store. A Bond survey of 55,000 consumers found that 68% of loyal customers said they are more likely to recommend brands with good loyalty programs. Engaging in experiential retail is a great way to show customers how your in-store location is just as enjoyable as shopping online.

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