Pocket Folders – A Multi-Dimensional Marketing Tool
Summary
Marketers can harness this and create just the desired user experience that helps companies draw in new customers and generate fresh new business. While standard printed pages offer finite space within which you can communicate to the reader, pocket folders provide several extra dimensions that you can use to “fold” and “unfold” your marketing messages. You’re no longer confined to whatever space is available for printing; you can stuff more copies or items into the pocket to provide more details about your company and the solutions you offer your prospects and customers. So you can change your content on the fly without having to incur the cost and lead time of printing out a new set of marketing materials. Pocket folders provide unique benefits peculiar to its format in addition to typical advantages offered by printed marketing materials.