How writers can take ownership of their work
Summary
There’s much to consider – brand guidelines, the E-A-T update, SEO keywords, style guides, rigid rules about how to talk about products – and you know why it must be like that. By volunteering to work on new clients and projects, fresh ideas can be formed when you bring a creative perspective to a strategic planning session. Seeing your ideas come to life on a client’s site gives you a real sense of ownership and a drive to see your content achieve results. This gives you the chance to develop your editing skills, and take on board feedback, to improve the overall quality of the content you produce. Many writers work on such a wide variety of clients that they produce multiple pieces each week – but tracking their progress, successes and sometimes failure is where it counts.