Huckabuy scores $2.3 million to grow search optimization effort
Summary
PARK CITY — Since practically the dawn of internet search engines, one of the principal challenges for anyone, or any business, with a website has been getting that content noticed by surfers of the vast digital ether. Huckabuy founder and CEO Geoff Atkinson said the key to what the company’s cloud-based software does is listening — and responding to — the ever-changing algorithms that Google uses to conduct internet searches. Credit to him, he’s changing venture capital in Utah.” Myrrha said Huckabuy is addressing a critical market segment that’s been marred by flaws in paid advertising models as the primary tool to drive internet traffic. “Our overarching thesis is that the paid advertising world is broken, and as we dug into this problem it became clear that (search engine optimization) was extremely undervalued. Huckabuy recently introduced dynamic rendering, which creates optimized, alternative client websites specifically for Google search automation to discover and index.
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