Lead Liaison releases automated handwritten letters to improve prospect engagement and results from trade show and corporate event lead capture
Summary
Letter templates can be created prior to an event and added to flexible workflows that automatically sort and assign incoming leads. Qualified leads are then added to an automated workflow that sends communications such as email, SMS, postcards and handwritten letters to prospects according to a user-defined schedule. “We are proud to introduce handwritten letters with our suite of sales and marketing automation, as well as event lead management tools. In a culture where 75% of daily communication takes place in digital format, handwritten letters represent a significant investment that is perceived and appreciated by recipients. Lead Liaison takes pride in helping businesses communicate these values with simple, easy to send handwritten letters.