Forrester Releases Now Tech: Digital Product Development Services, Q1 2020, WillowTree Recognized in Midsize Category | WillowTree
Summary
Companies that have historically held significant market share in their respective industries have faced increasing existential threats over the past few decades from start-ups that better meet their customers’ needs with digital technology. We’re incredibly proud to be included in this group, alongside firms we believe are similarly dedicated to launching new, valuable digital products and helping traditional incumbents compete with new start-ups. Industry incumbents have the advantage of a wealth of data and resources, which, combined with expert technical capabilities, can produce a digital product that creates incredible value for users. Digital products can also drive direct revenue by creating new channels through which customers can make purchases, especially in sectors like retail, food services, and entertainment. It functions in tandem with other Moen products such as a Wifi/cloud-based digital shower, a smart water leak detector, and an ecosystem hub mobile app that create a connected home experience that has never existed before.
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