Jivox Announces Live Webinar on What Marketers Need to Know About Surviving Without Third-Party Cookies
Summary
During the discussion, attendees will learn the implications of the demise of third-party cookies on the digital marketing ecosystem, the remaining options for brands to continue offering personalized messages to consumers, and key factors to consider during their transition to a post-cookie world. If marketers don’t start taking steps now to transition to a post-cookie world, they risk not only losing to the competition but more importantly, shattering the trust of consumers who depend on them to keep their data protected.” A recent survey from McKinsey states that 90% of consumers have concerns about online privacy, and half are limiting online usage because of these concerns. At the same time, 64% of digital marketers said this, along with regulations, will not prevent them from gathering future data they need to deliver personalized experiences. Through automation, Jivox delivers ROI by reducing production costs and increasing media performance. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more.
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