Dwise Improves Geotargeting With Digital Element’s Location-based Technology
Summary
By incorporating Digital Element’s technology, the company is able to accurately pinpoint potential customers for its clients – leading to greater campaign success and boosted return on investment. “We want to be able to offer our clients improved ad targeting capabilities, and Digital Element’s technology stands out due to its industry reputation for accuracy and its ability to combat click fraud using proxy data,” commented Niklas Johansson, Partner at Dwise. We are delighted it has chosen to use our NetAcuity technology to make it stand out as a leader in the field, and we are confident its clients will reap the benefits of improved campaign success as a result,” said Kate Owen, Digital Element’s Vice President, Northern Europe. “We are proud our data is renowned for being the most accurate available, and attracts recommendations from within the industry.” Dwise joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Codewise, Videology, Invidi/Ooyala, MediaMath, Adform, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others. Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices.
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