Salt Athletics Selects FitnessOnDemand as Virtual Fitness Partner for Innovative Wellness Program
Summary
Salt Athletics’ scientific wellness program combines the stacked applications of red light therapy, halotherapy (dry salt inhalation), oxgen concentration, negative ion imersion, HIIT, ionized water, extraction juice and functional exercise together with immersive video content to bring a wide variety of health and wellness benefits to club members. World Gym Pensacola is the first, industry-leading location partner in our planned national roll out and we have plans to offer FitnessOnDemand as one option for new venues going forward.” Salt Athletics is currently expanding domestically and internationally with additional locations opening soon in Tampa, FL, Atlanta, GA, Florida panhandle and Weimar, Germany. These include the Athletic Advantage Room which features recumbent and upright cardio bikes from Precor, as well as immersive video screens. “Salt Athletics is one of the most innovative integrations and uses of our on-demand technology and global content we’ve seen to date,” says Andrew Evenson, senior director operations and brand strategy, FitnessOnDemand. “We’ve grown rapidly over the past five years throughout the fitness club and gym industry, but see enormous potential for more location partnerships with Salt Athletics, introducing our carefully curated content to new audiences across the wellness industry.” Salt Athletics is a division of HaloTherapy Center LLC, and currently has three patents pending with the United States Patent and Trademark Office.