Enterprise Strategy Group Findings Point to “Intelligent Data Management” as the Future of Backup and Recovery
Summary
The new study, which surveyed more than 350 North American IT professionals responsible for data protection technology decisions, found that the vague term “data management” means different things to different people. “ESG’s research shows that by redefining the category and focusing on Intelligent Data Management, IT leaders, vendors and end users can unlock paths to innovation and pave the way for flourishing business growth,” said Christophe Bertrand, Senior Analyst at ESG. “Pervasive data classification processes translate into more positive business and security or compliance outcomes. Organizations that want or need to reuse their data should consider adapting their structure, process and people sooner rather than later to reap the most benefit from data assets.” Additional key findings and themes from the research include: “The market is undergoing a fundamental shift,” Bertrand continues. “The traditional backup and recovery market is morphing and I predict that vendors who don’t adapt their offerings will see their business sharply decline in the next few years.