Organizations See the Value Creatives and Designers Bring to Business Results Finds Survey by InSource and inMotionNow
Summary
“When we first partnered with InSource to produce the report, we set out with the objective to determine what in-house creative teams looked like and the impact their work was having on their organization,” said inMotionNow CEO Ben Hartmere. Two-thirds of respondents said they are being tasked with new responsibilities across company culture, marketing strategy, analytics, customer experience, and even mediation for other teams in the business. However, 47% of creatives still spend about one full day per week on administrative duties, which is flat from our 2019 survey data (48%). “A big challenge that creative teams have is that they are being asked to do so much, often without stopping to think through what success looks like for any given project,” wrote Ilise Benun in the report. Respondents hail from a wide distribution of organizations as measured by the size of their team, the number of stakeholders they support, and by company revenue.