Reimagined E3 Will Delight Fans and Showcase What’s Next in Interactive Entertainment

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WASHINGTON--(BUSINESS WIRE)--The Entertainment Software Association (ESA) today announced that registration for E3 2020: EVERYONE PLAYS will open February 15 at 11:00 AM EST, exclusively at www.E3Expo.com. E3 2020 will feature special guest gamers, celebrities, and digital programming on the show floor while connecting with global audiences through extended livestreaming. A highlight will be the debut of an all-new floor experience that will be streamed to bring exclusive conversations with leading industry innovators and creators to attendees and fans worldwide. “We are working to make E3 2020 a more interactive and immersive experience with a show floor that will amplify our exhibitors, their innovations, and announcements,” said Stanley Pierre-Louis, President and CEO of the ESA. The ESA offers a wide range of services to interactive entertainment software companies, including conducting business and consumer research; providing legal and policy analysis and advocacy on First Amendment, intellectual property, and technology/e-commerce issues; managing a global content protection program; owning and operating E3; and representing video game industry interests in federal and state government relations.

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