Business Warrior Goes Public
Summary
Now they’re closing on a large round of capital, which will be used to launch major advertising campaigns, scale operations, expand the software development team and make key acquisitions. Business Warrior selected this route of financing the company for growth as opposed to other private equity opportunities presented to them. One feature that sets Business Warrior apart is showing each subscriber their business’s “ad readiness,” which tells them if they have major tasks to accomplish before launching marketing campaigns to maximize their ad spend. “We spent over five years testing every major software solution for small businesses in order to understand the struggles they go through regarding marketing and technology. “From the beginning, our team has always shared a passion for the small business community and developing solutions that help them achieve more success,” Doolittle explained.