New Applause Accessibility Tool Automatically Finds and Fixes Key Issues in Development
Summary
Accessibility in digital environments lags behind the physical world, which is a problem for the estimated one billion people globally living with a disability. “Digital accessibility is critically important for all brands today – both from a business perspective and for the greater good of consumers and digital experiences,” said Doron Reuveni, Founder and CEO of Applause. Businesses are also potentially missing out on a large audience of customers by not providing inclusive experiences, as an estimated 15% of the world’s population lives with a disability. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds time-to-market for websites, mobile apps, IoT, and in-store experiences. Thousands of leading companies — including Ford, Fox, Google and Dow Jones — rely on Applause as a best practice to deliver high-quality digital experiences that customers love.