6 marketing tips for the Valentines Day season
Summary
The internet is a golden saviour for the late buyer, with data showing that February 13th is an incredibly profitable spending day for florists. While Valentine’s Day might be the holiday of romantic love, that does not mean your marketing approach needs to ignore or alienate those currently lacking romance. Speaking about this phenomenon in 2019, National Retail Federation President and CEO Matthew Shay said “The vast majority of Valentine’s Day dollars are still spent on significant others, but there’s a big increase this year in consumers spreading the love to children, parents, friends and co-workers.” A broader audience for a seemingly specific holiday is a marketer’s dream. 2018 data from Criteo covering the flowers and gifts sector, shows that the trend of mobile sales spiking during weekends goes up even higher as Valentine’s Day approaches. Survey data from digital services supplier Avionos suggest 70% of shoppers expect a personalised online shopping experience.