Swedish consumer champion Woilà raises $3.1m
Summary
Woilà, the Stockholm-based fintech which helps buyers’ get their money back on later reduced products and delayed train tickets, has raised $3.1 million. Led by major Scandinavian media group Schibsted, which has also invested in fellow Swedish-based fintechs Rocker and automated credit solution Capcito. Woilà believes European shoppers are losing out on more than $10 billion each year in unrealised savings. In some cases, prices can change several times a day,” co-founder Schenning tells Breakit. The start-up explains how its technology works: “Each transaction is analysed by our algorithms, which sort the information and ensure that consumers get the best possible price after their purchase.” Schenning says “saving cash after price reduction and delay is one part of it”, but the start-up is also looking at “multiple areas within financial services where savings, user experience and data enrichment are key” and where its platform “can come into play”.