Upland Software Buys Localytics

Funding Rounds

▤ Summary

With Localytics, Upland will enhance its Customer Experience Management (CXM) Cloud to offer rich mobile experiences, personalization, and real-time sentiment analysis across every digital channel, including text, mobile app, browser, wallet, voice, and email. The acquisition adds approximately $20m in annualized revenues and will be immediately accretive to Upland’s Adjusted EBITDA per share. Localytics gives brands the data, intelligence, and marketing channels to deliver a meaningful, personal customer experience. The platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. Its four enterprise clouds enable thousands of organizations to engage with customers across their experience journey, optimize sales teams, manage projects and IT costs, and automate critical document workflows.

$ Funding

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Amount - Total raised
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Date - Announcement date
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Investors Waterfall International Lead investors
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Company - Funded company

▥ Classifications

industries
Media and Publishing
applications
Accounting and Taxes

◇ AskAI Classifications

Labels
Mobile Analytics Software Marketing Software SaaS

▦ Linked Companies

Localytics
$50M to $100M
Upland Software Inc
$100M to $250M