Swedish startup Flowbox raises €7.5 million to help brands capitalise on customers’ content

▤ Summary

Flowbox, a Swedish marketing startup working with user-generated content (UGC), has raised a €7.5 million Series A led by Viking Venture. The idea is that customer content lends authenticity and credibility to the brand — and increases sales. Founded in 2016, the Swedish startup has bootstrapped itself to 400 customers across ten countries, with annual recurring revenue at around €3.9 million. Indeed, the Series A round will fund an “offensive growth plan” that the startup hopes will land it at the top of the European market. The choice fell on Viking Venture as they are active investors with deep expertise from previous investments in Nordic cloud companies that have made the same journey as we are embarking on.”

$ Funding

▦ Linked Companies

Flowbox AB

$1M to $5M