What Are The Top Product Management Leadership Priorities For 2020?
Summary
The new year — or, in this case, the new decade — often leads people to resolve to improve their health, their finances or their relationships. It’s also a time that many product management leaders turn over a new leaf, focusing on key initiatives they want to address in the new year. In late 2019, we conducted research with product management leaders on their biggest challenges and priorities for 2020, and the results have just been published. Clients of the SiriusDecisions Product Management Research service have access to the research brief “The Pulse: Product Management Leadership Priorities for 2020.” We’ve also summarized some of the key findings in the free e-book “Product Management Leadership Priorities for 2020.” We conducted similar research in 2014, and looking at the results five years later provided us with the ability to also look at trends and changes over time. It’s easy for product management to get caught up in day-to-day activities (e.g. dealing with sales requests, triaging with engineering setbacks, responding to competitive actions), but product management leaders must rise above the tactical and ensure their teams are putting enough time and energy into strategic responsibilities.