MAX Digital Launches New Product to Empower BDC Staff
Summary
On the dealership side, we’ve heard BDC reps identify issues in using traditional websites and concerns from multiple parties on the handoffs between BDC and sales teams,” shared Ryan Walker, MAX Digital VP of Product and Engineering. Built on the MAX data platform, MAX BDC benefits from extensive product information, detailed market pricing comparisons, trade-in valuation capabilities, monthly payment estimations, as well as vehicle history reporting, price validation and more. If the customer shows up at an unexpected time their phone can be scanned to connect all the progress they have made instantly. “When your customers and staff are happy, great things happen in your dealership.” MAX BDC will be available for live demos at NADA Booth #3737C. With unmatched vehicle merchandising data, advanced analytics and extensive consumer testing, MAX helps dealerships thrive by exceeding the rising expectations of today’s car shoppers.
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