Strategy Analytics: Apple Watch Outsells the Entire Swiss Watch Industry in 2019
Summary
A blend of attractive design, user-friendly tech and sticky apps makes the Apple Watch wildly popular in North America, Western Europe and Asia.” Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate the entire Swiss watch industry together shipped 21.1 million units worldwide in 2019, falling 13 percent from 24.2 million in 2018. Analog wristwatches remain popular among older consumers, but younger buyers are tipping toward smartwatches and computerized wristwear.” Steven Waltzer, Senior Analyst at Strategy Analytics, added, “Traditional Swiss watch makers, like Swatch and Tissot, are losing the smartwatch wars. Apple Watch is delivering a better product through deeper retail channels and appealing to younger consumers who increasingly want digital wristwear. Time may be running out for Swatch, Tissot, TAG Heuer, and others.” The full report, Apple Watch Outsells Entire Swiss Watch Industry in 2019, is published by the Strategy Analytics Wearable Device Ecosystems (WDE) service, details of which can be found here: https://tinyurl.com/yy6nsmzj. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China.
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