24/7 Smart Tech Connections Are a Universal Priority
Summary
The research finds that while smart technologies and the ‘always on’ culture that they enable holds strong across almost all U.S. citizens, individual age groups have different motivations for wanting and valuing the connection. Whereas older people are more likely to utilize the practical benefits technology can bring,” said Jay Rampuria, EVP of global business development, Toluna. Technologies designed to improve sports performance or sleep quality are enthusiastically embraced by younger respondents, significantly more so than older age groups. Where younger people are capitalizing on the health monitoring benefits that tech can provide, older generations are using connected devices to feel safer. Harris Interactive Europe is an award-winning, full service digital research consultancy that makes complex decision easier by providing actionable consumer insights.