New ESA ‘Game Generation’ Campaign Shows Video Game Play Brings Benefits Beyond Fun
Summary
ESA’s latest data reveals that 73% of Americans play video games to relieve stress, in stark contrast to trends showing that consumers are reevaluating their relationship with technology in an increasingly ‘always-on’ world. “Game Generation is about celebrating the more than 164 million Americans who love video games and the positive impact that play can have, not only in players’ lives but across communities, families, industries, and in tackling societal challenges,” said Stanley Pierre-Louis, President and CEO of the ESA. This initiative will amplify the collective experiences of the millions who, regardless of age, gender, ethnicity, or political views, enjoy video games and share that joy with their children, families, and friends. “With the continued growth of the industry, and exciting innovations and developments in esports and other platforms, the power of play is inspiring students to learn better, providing the jobs of tomorrow, helping to solve big challenges through the application of technology, and moving us to engage on important societal issues. ESA offers a wide range of services to interactive entertainment software companies, including conducting business and consumer research; providing legal and policy analysis and advocacy on First Amendment, intellectual property, and technology/e-commerce issues; managing a global content protection program; owning and operating E3; and representing video game industry interests in federal and state government relations.