Flipboard expands into local news –
Summary
When articles are added to their Magazines, Flipboard’s topic engine classifies the content then recommends it to people interested in related subjects. However, Flipboard says it doesn’t track a user’s precise location — the IP address gives it a rough idea of who to suggest these local news topics to. “We applaud Flipboard’s thoughtful efforts to elevate local news to its users and are delighted that two of our largest metros, the Miami Herald and The Sacramento Bee, will be part of this inaugural initiative,” said Jessica Gilbert, Senior Director of Product and Experience at McClatchy, in a statement about the launch. For participating publishers, being available on Flipboard will give them a different way to engage with and expand their audience, rather than relying on other traditional advertising and marketing opportunities, including social media platforms, like Facebook and Twitter, and digital ads. Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Minneapolis-St. Paul, New Orleans, New York City, Philadelphia, Phoenix, Portland, Sacramento, San Diego, San Francisco Bay Area, Seattle, Toronto, Vancouver, and Washingon, D.C.
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