Googles January 2020 Core Update: Has the Dust Settled?

▤ Summary

Even at a glance, this list goes well beyond healthcare and represents a healthy mix of verticals and some major players, including Instagram and the Google Play store. I hate to use the word "losers," and theres no way to tell why any given site gained or lost rankings during this time period (it may not be due to the core update), but Ill present the data as impartially as possible. There are a handful of healthcare sites in the mix, including the reputable Cleveland Clinic (although this appears to be primarily a patient portal). Google describes core updates as "significant, broad changes to our search algorithms and systems ... designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. If youve taken losses in a core update, it is worth assessing if your content is well matched to the needs of your visitors, including whether its accurate, up to date, and generally written in a way that demonstrates expertise.

▦ Linked Companies

Moz, Inc.

$10M to $25M