How to Advertise Jobs on LinkedIn for Free
Summary
Write a short status update about the opportunity and include a link to the job page on your website so you direct potential candidates straight to you. You should be posting a variety of content on your page to keep your followers engaged with your brand – if you spam up feeds with a constant stream of jobs, you’ll get a load of unfollows. It’s a fairly recent development, but LinkedIn have started scraping websites for job opportunities and republishing them on the platform. Another small downside to this feature is that it may take some time for LinkedIn to scrape and publish your jobs, meaning it’s not very effective for quick-fill roles. Simply reaching out and asking if they’ll share your advert will often do the trick, but for extra incentive, you could offer a small referral reward (like a shopping voucher) for any placed candidates that come from their network.