Must-Read Guide: Successful Facebook Live Streams (Part. II)

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Summary

Live streams that reach viewers during lunch hours (1 PM-3 PM) seem to work well, but the best strategy is to test different times of the day and analyze what is optimal for your audience. Successful Facebook live streams tend to last for about an hour and deliver in-depth content as well as leaving enough time for Q&A. Email lists are a direct point of contact with your audience, and you don’t need to rely on the platforms’ algorithms or organic reach to get in touch with them. When content creators compare the benefits of live streaming vs videos on demand, it can be hard to decide which one is better. Though live streaming mishaps are hard to prevent completely, it helps to have contingency plans in place that can either mitigate issues or get you ready to deal with them in advance.

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