Measure Form Usage with Event Tracking - Whiteboard Friday
Summary
When it comes to the forms your site visitors are using, you need to go beyond completions — its important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. I am an analytics consultant at Elementive, and in this Whiteboard Friday what I want to talk to you about are new ways that we can really start tracking how people are interacting with our forms. In this case, the category is form, the action is submit, and then for the label what we want to do is we want to send just a list of all the different fields that people had put some kind of information in. One easy way is you have a JavaScript function that just loops through your entire form and says, "Well, which of these fields have a value, have something thats not the default entry, that people actually did give their information to? I hope these ideas have given you some new ways to really track and understand how people are interacting with your forms at a deeper level.