Preventing Purchase Abandonment in 2020

▤ Summary

While parking fees and transport costs are a problem for high streets, they are not directly connected to physical purchases. US, UK, and Brazilian online shoppers rated free shipping as the second most important factor in making a purchase. Data from 1,000 eCommerce websites found almost two thirds of businesses didn’t need to include an offer code in their abandoned cart emails to gain a sale. 34% of checkout stage abandonment is caused by mandatory account creation, with 26% of customers feeling that the process to place the order was too “long or complex”. But sometimes online retailers are so keen to keep hold of customers details for future sales, they end up risking immediate conversion.

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