Keypoint Intelligence New Multi-Client Study Measures Demand for Print as a Subscription
Summary
This study identifies the mix of products and services that SMB buyers want most in a micro-MPS/subscription print offering. However, results show that when looking at small users who currently do not use a subscription program, they generally want additional features besides low cost and automatic supplies fulfillment. “Converting users from a transactional mode of acquiring printing products and services to a subscription includes many advantages for OEMs who are able to find the right offering for the market,” said John Shane, Director of Communication Supplies at Keypoint Intelligence. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. The company has over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement.
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