44% of TikTok’s all-time downloads were in 2019, but app hasn’t figured out monetization –

▤ Summary

According to new data from Sensor Tower, 44% of TikTok’s total 1.65 billion downloads to date, or 738+ million installs, took place in 2019 alone. Though the app was briefly banned in the country earlier in the year, that market still accounted for 44% (or 323 million) of 2019’s total downloads. In 2019, it ran a variety of ad formats, including brand takeovers, in-feed native video, hashtag challenges and lens filters. Because of this, brands will sometimes forgo working with TikTok itself to deal directly with its influencer stars, instead. Reached for comment, TikTok confirmed it doesn’t share its own stats on installs or revenue, so third-party estimates are the only way to track the app’s growth for now.

▦ Linked Companies

Sensor Tower

$1M to $5M