New Survey Reveals the Most Popular Unicorn Brands
Summary
Commissioned by McGuffin Creative Group and conducted by Digital Third Coast, the study uncovers a strong link between a unicorn company’s valuation and the percent of consumers familiar with the brand. For example, 86% of respondents are familiar with vacation rental platform Airbnb, which is valued at $35 billion, significantly higher than most unicorns. Betsy Fiden, partner and head of marketing and strategy at McGuffin Creative Group, says the study reinforces the importance of investing in your brand presence from the startup point. Now–what was it you wanted to sell me?’” Founded in 2004 and located in Chicago’s West Loop, McGuffin Creative Group provides creative services and marketing consulting for clients including Mayo Clinic, GE Healthcare, Bank of the West, CUNA Mutual Group, Allstate and more. Also based in Chicago, Digital Third Coast is an award-winning internet marketing agency specializing in SEO and paid media.