Leveraging 2020 Ecommerce Trends to Improve Strategies
Summary
Traditional retail has been turned on its head, numerous industries have been disrupted, and digital purchases have become a major part of daily life. However, as consumers adjust their shopping patterns, sites must go beyond technical functionality to make mobile ordering easy, convenient, and enjoyable for customers. The AI then adapts your experience to If you haven’t already integrated machine learning into your site, or you feel it could be performing better, now is the time to address this gap and start selling smarter, not harder. Sources such as Gartner report that nearly 47% of organizations are expected to use chatbots for customer service in the next couple of years, and 40% will utilize virtual sales assistants. In order to compete with a giant like Amazon, many businesses feel as though they have no choice except to offer free shipping, a wildly expensive endeavor for many smaller ecommerce brands.
