New Year, New You: eCommerce trends for January
Summary
According to data from inc.com, when people were making New Year’s Resolutions at the start of 2019, 71% of those involved abstaining from unhealthy foods and dieting. You could offer something that fits the space created by the abstention, or if yourproducts are what people abstain from, consider the ‘accomplishment’s reward/worth waiting for’ angle. Yet by targeting an entirely separate audience, and highlighting benefits and considerations their regular customers would ignore, Crocs have managed an amazing marketing breakthrough success. Penetrating markets that would never have been thought of by more conventional minds, and achieving a household name status that this kind of more niche product could normally never dream of. Board games play into strategic thinking, model kits are good exercises in systematic processes, and if you can co-ordinate clothing, shoes, and accessories into an outfit, your creative skills are more than up to par.