Traackr Secures $4.0 Million in Growth Funding from
Summary
The availability of SaaS Capital’s line of credit enables us to focus on our growth and continue to make strategic investments in our product development while managing these cycles,” says Pierre-Loïc Assayag, CEO and Co-Founder of Traackr. “SaaS Capital is the ideal partner for Traackr because they deeply understand the dynamics of an enterprise subscription revenue model and bring to the table, not only capital, but experience and insights that drive our business forward.” Traackr is a leading influencer marketing platform offering marketers a unified view of influencers’ programs and unparalleled access to data to understand the impact of influencers on their brand performance. “Traackr’s genesis as a robust social search tool has led to their rise as a leader in the influencer marketing space,” said Rob Belcher, Managing Director of SaaS Capital. Traackr powers influencer marketing for beloved brands, including L’Oreal, Calvin Klein, Microsoft, Samsung, Merck, Roche and Capital One. SaaS Capital’s growth debt is structured to provide a significant source of committed funding, deployment flexibility, and lower overall cost of capital, all while avoiding the loss of control associated with selling equity.