Does Your Software Company Need A Marketing Audit?
Summary
In addition, issues such as slow response times, mobile-specific usability, out of date content, broken links, confusing user experience paths and much more can appear fairly quickly without constant attention, costing your real business. Or in the case of internal business applications, it might bring your operations to a near or complete halt, costing huge amounts of efficiency at best or actual revenue at worst. In addition, many software company market segments reside in highly regulated industries like banking, healthcare or government. And the HR related laws around discrimination and harassment – to name a couple of important topics – now apply almost globally to every type of business. It’s nearly impossible for a CEO and senior management team to stay on top of everything, especially since your main focus should reasonably be on creating revenues and profits.