Social Proof Examples in Tech Sales & Marketing
Summary
There are some common threads that are important no matter what you’re selling: listening more than talking, focus on solving the prospect’s problems rather than spouting endless features and benefits, understanding who’s a real prospect quickly and not wasting time on those that aren’t. So if you are at the point where you are really “going for it”, scaling your sales force and marketing spend – you darn well better have sufficient examples of social proof, or you’re likely going to waste a lot of money. This shortening of sales cycles can mean that an early stage tech company makes its milestones, gets its next round of funding and lives to fight another day. Shortening sales cycles can have a huge positive effect on nearly any company and enhanced social proof often plays a large role in this reduction. Some think of social proof in fairly narrow terms specific to their own market segment, such as positive product reviews or a lot of testimonials.