Pakistani ad-tech startup Screen-IT, raises 250,000 USD Seed Funding as the company aims to disrupt the Out of Home Advertising Industry
Summary
Screen-IT, a Pakistan based 6-month old ad-tech startup that allows rideshare drivers to make money from advertising has secured USD 250,000 in seed funding from German firm Coeus Solutions. The COO of Coeus Solutions, Ahsan Naeem, states ‘the Screen-IT concept and the team leading this project both have the potential to scale at a rapid rate and enter new territories both locally & globally.’ Screen-IT is aiming to bring-forth an eco-friendly revolution in the outdoor advertising sector with zero plastic wastage. The founders claim their medium leads to zero plastic waste as all the ads are managed through an IoT (internet of things) based cloud system. With this success of seed funding round, the team is motivated to expand into different markets after making their mark in the city of Lahore. Uzair Ali, COO of Screen-IT, while addressing the media claimed that in 8 – 10 weeks of operations, Screen-It has generated more than half a million rupees as payout to the driver community, therefore uplifting a relatively weaker segment of the society.