PrivacyCheq Debuts CCPA Compliance Software
Summary
The new solution, Privacy UX for CCPA, enables firms to comply with operational requirements for transparency, preference and rights management, and downstream opt-out verification. The solution also works with other PrivacyCheq services to help users comply with COPPA (US Federal Child Privacy), SB220 (State of Nevada) and GDPR (EU) regulations, the firm says. Smith adds, "Since private data is gathered from a wide variety of touchpoints, not just websites, so-called cookie opt out services offer a risky, incomplete solution. " He continues, "Modern enterprises must be able to process opt out requests from websites, mobile apps, Internet of Things devices, email, telemarketing and even from physical locations like hospitality and retail sites where private data is ingested. " Smith notes that, since January 1, "consumers privacy preferences must be gathered and conserved so they can be honored in the future each time data is sold.