Introduction to learning campaigns: Iterate. Understand. Measure.
Summary
Finding ways to design and scale change is the biggest challenge, whether you’re working within integrated communications, new tech or learning. Learning no longer sits in a silo but is integral to help close the gap between the pace of technology change and human adaptability¹. At Brightwave, we have been working hard to bring engagement and enablement closer together using the full blend of tools and technologies at our disposal. Engagement is sometimes shorthanded to a click or a number, but it is emotion (how we feel) that ultimately drives motion (change evidenced by action). [2] Immordino-Yang & Damasio (2007) The Relevance of Affective and Social Neuroscience to Education [3] Potter, M (2013) Detecting meaning in RSVP at 13 ms per picture
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