SEO – Stupidly Expensive Obfuscation!
Summary
Dazza had no comeback, Honest Joe had delivered on his promise, the Razor and Trim website was top of Google but not for any phrases that their potential clients might actually be searching for! He asked other business owners that he knew if they had any ideas and one of them had heard of some chap who seemed to know a lot about Google and was putting on a free seminar about it. He understood that the Google looked for an awful lot of different things when it came to ranking websites and that, whilst it would be very challenging to do them all, most of them would cost no money and all he had to do was more of them than the other barbers in Chelmsford did. He rebuilt his website himself using a cost-effective solution he had heard about at the seminar and started putting into practice what he had learnt, every single day. Progress was slow at first, learning new skills is never easy but he kept at it and, once his website was live, he started adding new content regularly, using techniques he had picked up from the seminar.
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