Email Marketing: Why You Should Embrace Birthday Emails
Summary
Let’s have a look at the stats (taken from campaignmonitor.com): Couple the information above with the general stats that Max mentioned in his article and it’s not difficult to see why the birthday email can be a worthy addition to any marketing strategy. The most frequent use of birthday emails is to send your subscriber a coupon (or discount code), which will make them feel special but also encourage them to spend some of their birthday money on products that they may have had their eye on. Not only should you benefit from higher interaction rates, you’ll also have an opportunity to sell more products. Add in the comparatively low set up and management investment, and you might find yourself on track to a winning strategy. However, as with all digital marketing efforts, there will be improvements that you can make, so don’t forget to test your strategy.