Oriana International is shaking up how operational processes are being modernized | EU-Startups
Summary
That’s how their first product Effector was born, a B2B sales lead CRM platform, which confirmed to them it was possible to create an architecture and technology that can deliver a 100% customizable software without the need for additional development. Apart from our platform which allows customized extensions to ERP processes, we have an OEM package that our clients can use to create an IP that is owned by them, can even close it off, if the software is built on unique business logic. (2) IT companies – system integrators or ERP consultants, who, currently, may not deal with application development, but with Effector can start a new business unit or add another one to their already existing portfolio with our solutions. It is clear that the low-code market is growing, but what we see is that a solutions provider today will need a portfolio of low-code tools to serve customers rather than assume that one low-code platform will fit for all business and process problems. For that reason, we decided to split the company into 2 entities: the IP went out to Oriana International, which is practically a spinoff, that’s where we have been using the money we raised, all together €800K seed round to date, to further develop the sales and marketing team and focus on the product.