Actually Accurate Analytics - Whiteboard Friday
Summary
Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this weeks Whiteboard Friday. So if you start seeing these errors as youre crawling, you can use a tool like Tag Assistant to go in and see, "Okay, why isnt this actually sending information back to Google Analytics? " Whatever you need to label it so that even if you got sick and were in the hospital and unreachable, you won the lottery, youre on an island, no one can reach you, people can still say, "Which of these 17 views that are set up should I use? Now if youre a lead gen biz, things like white paper downloads may still be valuable enough that you want to track them as a goal. Or, in fact, there will be just setting up an event real quick, but it will be using these rules that you have very thoroughly outlined and communicated to everybody, and that you are then checking up to make sure everything is still tracking the same way.