Website Redesign Focuses on Engaging Mobile Audience

▤ Summary

The team evaluated traffic trends across organic, direct, display, social, paid search, and referral sources. Finally, the team reviewed mobile conversion opportunities across the site, evaluating clickable phone numbers, online forms, and above-the-fold calls-to-action. To support their mission and focus on the organization’s caring and compassionate values, the new site showcases photography with real staff and patients. The large homepage hero image featuring a family visiting a new baby sets the stage for the type of patient-focused care you receive at Pella Regional. When accessed from mobile devices, the menu is partially hidden until the user taps on it, reducing the amount of screen space it takes up.

▦ Linked Companies

Geonetric

$10M to $25M